In order for a truly converged broadcast and broadband experience to become a reality, a number of problems needed to be adressed:
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Web sites don’t work on TV
Viewers don't interact with content on the TV in the same way as they do with their PC. Content viewed on a TV needs to be easily navigable using a remote control and presented in a TV friendly way.
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TV advertising is not measurable or targeted
Advertising spend is moving from the TV to the web as advertisers look for ways to measure and increase their ROI. Miniweb provides relevant advertising capability based on viewer preferences to combne the trackability and targeting of the web with the mass reach of the TV.
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No standards for interactive content authoring
Many companies have developed their own 'walled-garden' solutions, but there needs to be a shared, open standard enabling content owners and businesses to be able to build their interactive services once, then be able to deploy them across multiple networks.
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No web-style business models yet on TV
Content owners, advertisers and network operators need to find a way to monetise interactivity on TV by adapting successful web business models. Miniweb provides a suite of services through its managed platform making it quick and easy for any organisation to deliver and benefit from services delivered to internet connected TVs.
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Internet video has, to date, only worked on PCs
With the wide range of internet content that can only be displayed on PCs, viewers have not been able to enjoy a seamless and personalised entertainment experience based around the TV - until now!
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No interoperable, global, commercial, neutral broadband TV platform
Miniweb is device and network neutral allowing content owners to reach wide, connected-TV audiences and viewers to discover and consume a wide range of internet video content through their TV.
