Miniweb selects 24/7 Real Media’s Open AdStream to serve advertising to broadband connected TV market
28 January 10
Miniweb selects 24/7 Real Media’s Open AdStream to serve advertising to broadband connected TV market
LONDON – 28 January 2010 – 24/7 Real Media, the leading global digital marketing company, has signalled its commitment to the growing broadband connected TV market by announcing an exclusive agreement to serve advertisements on Miniweb’s broadband content platform.
Miniweb enables converged broadcast and broadband entertainment on the TV, with a suite of capabilities for connected TV devices that enhance traditional TV with a wide range of easy to navigate and consume online entertainment. Miniweb delivers a seamless experience across all content providers and empowers the viewer with global discovery, micropayment, community and personalisation functions.
24/7 Real Media’s award-winning ad management platform, Open AdStream®, will enable Miniweb to deliver advertising with a new level of relevance and sophistication, as the broadcast connected TV market looks set to grow in 2010.
“Connected television is taking off, and we are only at the beginning,” said Sid Khemka, Director, Publisher Solutions, 24/7 Real Media UK. “Miniweb is at the heart of this, and we are delighted to be part of it by enabling them to offer advertising on TV, but with the measurement and accountability of the web through Open AdStream.”
The adoption of Open AdStream will help Miniweb to integrate advertising campaigns into their broadband content platform, and create the ability to deliver targeted advertising messages within one easily managed tool. This will enable advertisers to effectively track ROI on their TV advertising in the same way as the web, extend existing web campaigns to the TV, and use their TV advertising in a more targeted way.
“This is the first deal of its type, marrying existing, well known web-based ad serving technology and a TV centric broadband content platform” said Ian Valentine, Founder and Chief Architect, Miniweb. “Open AdStream gives us the ability to offer advertisers and content owners a new level of targeting and measurability not possible before on the TV.”
Open AdStream combines the powerful business intelligence of web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative advertising in any digital format to any digital medium. The intuitive user interface makes it easy for publishers to navigate Open AdStream’s wealth of features and capabilities for optimising campaigns to meet their unique needs.