Miniweb Targets Content Owners & Advertisers as New Interactive Service Goes Live on Sky
15 April 08
Miniweb Targets Content Owners & Advertisers as New Interactive Service Goes Live on Sky
PRESS RELEASE - Miniweb Interactive today announced the availability of its new ‘TV Key’ service on the Sky Digital TV platform, making TV Key enhanced programming available to over 8.8 million Sky users and all TV channels.
“Today’s launch on Sky makes TV Key functionality available to over 8.8 million TV viewers in the UK and can be used by any broadcaster or channel on Digital Satellite. It is the first step on our interactive road map,” said Ian Valentine, CEO, Miniweb Interactive. “Our mission is to change the economics of interactive TV so the industry can deliver video rich interactive services over broadband to multiple types of TV device. Through the use of on-air TV Keys and content delivered via Freephone, this new service is a more economical approach, more aligned to a broadband world, making interactive TV affordable for all broadcasters, advertisers and channel owners. These online services will seamlessly migrate to broadband enabled TV devices as they become available in the market. I urge anyone who previously saw the economics as a barrier in leveraging the power of interactive TV to get in touch.”
The TV Keys service is now delivering the economies and interactive capabilities of the web to the TV and has already gained the interest of a number of brands, channels and content owners. Miniweb expects to announce new content from household names in the coming weeks and months.
The Miniweb platform makes it easy to re-purpose and successfully deploy internet content as an enhanced TV service with continuation of channel video. Miniweb has also produced the tools and templates that make it easy and quick to design, build and publish interactive TV Sites. Miniweb’s standards based and open interactive platform enables next generation interactive 2.0 experiences through low cost author-once publishing and low cost deployment with maximum viewer reach.
TV Sites are interactive destinations that are made available to the consumer through the TV Key homepage on the Sky EPG. Sites are easy to use with a remote control and are often associated with TV programming. A specific TV Site can be accessed directly by entering a numeric shortcut known as a TV Key, which can be used as an on-screen interactive prompt and connects a viewer directly to a TV Site.
TV Keys are the best on-screen response mechanism for content owners as unlike phone numbers or web URLs, they are easily remembered and immediately usable with a remote control, as well as being free to use. Viewers of any channel can enter a TV Key at any time, by pressing ‘Interactive 0 2’ on the Sky remote.
Content or channel owners and developers looking to launch interactive applications should contact Miniweb: info@miniweb.tv or call +44 (0) 20 8232 2020
About Miniweb Interactive
Miniweb Interactive is a privately funded, UK headquartered company that delivers a uniquely interactive TV experience, combining broadcast and broadband entertainment with online services and interactive advertising to bring the economics of the web into the living room for the first time. For TV device manufacturers, network operators, broadcasters, and advertisers, Miniweb is driving a new experience in interactive TV, removing the barriers to entry and enabling new revenue generating, enhanced TV business models. Through its standards based and open platform Miniweb is making web-style interactivity a reality for over 8.8 million BSkyB users. For more information please visit: www.miniweb.tv
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Note to Editors:
If you would like to talk to Miniweb or have a demo of this new service, please get in touch with: David Bramley, david@platformpr.com, +44 (0)20 7486 4900.
Press Contacts
Gay Bell / David Bramley
Platform PR
Tel: +44 20 7486 4900
gay@platformpr.com