TV Keys

  • “A TV Key is for any business that wants to quickly link TV viewers to broadband TV content and services. A TV Key delivers higher response rates than other on-screen calls to action, and is more cost-effective than platform specific ‘Red-button’ functionality.”

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  • With an ever increasing amount of content and services being accessible via broadband connected TV devices, viewers need a consistent and easy way to access the entertainment and services they’re looking for.

    With TV Keys viewers can now be taken directly to specific content on TV by simply entering what they want to access using their remote control.

    A TV Key is displayed as a distinctive icon that incorporates a memorable word, phrase or brand with a numeric shortcut, allowing businesses to communicate interactive services or content to consumers via the TV.

    For example, a company may use a TV Key with their brand name to help connect viewers directly to information about their company, products or services. A generic phrase such as ‘music’ can be used to take viewers to a list of companies offering this particular product.

  • Having purchased their TV Key, businesses can advertise it wherever they choose, for example on magazines, product packaging, business cards or on-screen, just as they would a telephone number or website address.