Woomi Goes Live on Samsung Smart TVs Across the UK

03 February 11

Woomi Goes Live on Samsung Smart TVs Across the UK

European rollout of the Global Connected TV marketplace under way

London, February 3, 2011 – Miniweb, the leading cloud-based video distribution platform for connected TVs, announced today that woomi, the new connected TV destination, is now live across the UK on all Samsung smart TVs that feature the Internet@TV portal.
The UK launch marks the beginning of woomi’s European rollout. By mid 2011, Miniweb predicts woomi to be on more than half of the world’s connected TVs.

"We encourage publishers and device manufacturers to embrace connected TV. This is the future of TV and that is why we have created a unique marketplace for them. We are not streaming video or acquiring rights, but are acting as an agent or retailer. We enable our content partners to keep their brand identity and business model, and promote and monetize their content on as many TVs as possible,” explains Jerome de Vitry, CEO, Miniweb.

By registering their content with woomi, publishers get immediate access to an exponentially expanding base of consumers with woomi-enabled TV devices. Woomi gives them total control and the ability to personalize the user experience with their brand and business models. It also offers a complete monetization solution through either single-click secure end-user payments or advertising.

Woomi provides an effective solution for TV device manufacturers and operators looking to expand video content to hundreds of publishers on connected TVs, set top boxes, Blu-ray players and gaming consoles. The system is enhanced with user-friendly functions such as search, discovery, recommendations, personalization and single click payment.